We Believe Ingredients Reflect What We’re Made Of
The foundation of any product is its ingredients, and we believe in using only the best to create high quality natural products that also deliver an effective, healthy beauty experience. We want our products to work in harmony with your body; for this, you should never have to wonder what’s in them. All our ingredients are clearly labeled on the product and our website. Our products contain no artificial colors or fragrances because few things are more beautiful than peace of mind, body, and spirit.
We believe good business means building a better world
We define success not just by financial performance, but by how we help beautify our world. As a company centered around making a difference since 1978, we are proud to be a certified B-Corp Corporation. B Corps meet the highest standards of verified social and environmental performance, public transparency and legal accountability. They inspire all businesses to compete not only to be the best in the world, but the best for the world.
We’re Committed to Sourcing our Ingredients Responsibly
Just as nature is kind and giving to us, we strive to be kind and giving in return. We use our ingredients responsibly. In compliance with the Roundtable on Sustainable Palm Oil (RSPO) certification standards, our bar soaps are made using 100% sustainably harvested palm and palm kernel oil. We’re proud our soaps are formulated with palm responsibly grown and harvested, and does not damage plant and animal biodiversity, the livelihood of local communities, or soil's productivity.
We Care About the Legacy We leave Behind
Our products have biodegradable formulas and our packaging is recyclable because the only footprint we want to leave is that of quality, health and thoughtfulness. We see sustainability as a living, ever-evolving commitment, and through our partnership with Renewable Choice we're constantly finding ways to be greener and better. We purchase wind power credits, print business materials on recycled paper, and do simple things like turning off the lights when leaving an office or room.
We’re Committed to Following Nature’s Lead
The desert is both the source of our ingredients and a model of pristine balance and sustainability, where limited natural resources, if used responsibly, offer untold benefits. With this in mind, we strive to ensure our practices reflect the serious commitment we make to the health of our planet. To support sustainability, we use natural and organic ingredients from around the world. We support a federation of Australian plantation farmers who have signed a pledge not to use any artificial pesticides, herbicides, or fungicides.
We Care About All Living Beings on Earth
We are proud to have been certified by Leaping Bunny. We as a company and as people do not believe in animal testing of any of our products or ingredients used in making them. We require all our ingredient suppliers to abide by this same principle. To us, beauty is more than skin deep. It’s found in the kindness and thoughtfulness that touches all the lives around us.
We give back and help amplify the voices of others
We believe true beauty is found in health, happiness, and harmony, and our purpose is to always share it with others. To make a difference not just in the lives of our customers, but in the lives of people worldwide, we partner with organizations like Plan International USA’s Because I Am a Girl Initiative. With every purchase of our new Oil Blends, 1% of sales will be donated to help girls in impoverished areas get access to education so they can change their own lives, the lives of their families, and that of their community. Donating and raising awareness is our way of releasing a world of all things positive and beautiful.
We Consider Personal Care A Responsibility to the Community
Our business is personal. We value the trust you place in us and in our products, and we strive to give back in return. We partner with various charities and relief efforts. We believe natural is more than a lifestyle; it’s a responsibility and a privilege we want to share with others. Everything we do—from reformulating our products to researching new ingredients—is done with the wellness, happiness, and health of our community in mind.